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New York Times bestselling author Joe De Sena, founder and CEO of Spartan, the global health and wellness platform, leader in obstacle racing, and executive producer of NBC's television show Spartan: Ultimate Team Challenge, challenges you to live The Spartan Way.Determined to yank 100 million people off their couch cushions to start living instead of being passive observers of life, Joe De Sena has one ultimate goal: to help improve everyone's physical and emotional health by teaching them the tenets of Spartan living from ancient Greece: simple eating, smart training, mastering resilience, and an all-out commitment to achieving a goal. Like Spartan training, living The Spartan Way requires endurance to reach your finish line, the goal that inspires and drives you to succeed no matter what obstacles are thrown in your path. De Sena believes you can gain that endurance in just thirty-six days by following the ten Spartan Core Virtues, timeless principles to help you embrace adversity and overcome any challenge, and making them a permanent part of your own personal core. The Spartan Core Values include:Self-Awareness -- Know yourselfCommitment -- Be dedicatedPassion -- Discover your purposeDiscipline -- Practice diligencePrioritization -- Put your house in orderGrit -- Push your limitsCourage -- Face your fears and your failuresOptimism -- Look for the positives Integrity -- Act honestly Wholeness -- Live as a SpartanDe Sena turned this philosophy into a lifestyle -- and so can you. With The Spartan Way, you'll discover your true north, unleash the warrior within, and transform your life to 10X your maximum potential.



About the Author

Joe De Sena

Joseph De Sena, 44, has been an entrepreneur since his pre-teens. From selling fireworks at age eight, to starting a t-shirt business in high school, to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm, De Sena is a living definition of the word "entrepreneur." Currently he is a managing director for ICAP, a brokerage agency. De Sena knows what it feels like to succeed outside the office, too - and that's the feeling he seeks to bring to the world's athletes with the Spartan Race series. Throughout his lifetime, he's competed in any extreme sports adventure he could find, testing his mental and physical endurance against nature. Growing up in Queens, Joe's mother valued healthy eating and living and passed along that value system. It's been well-documented that he worked hard growing up and ultimately got to Wall Street, where he made his mark and made himself a small fortune. He moved his family to Pittsfield, Vermont, and quickly entrenched himself and his family in the local landscape. Joe moved to Vermont in an attempt to get back to the way things used to be.It's also well documented that Joe turned an interest in endurance racing into a passion. His racing resume is the stuff of legends - over 50 ultra-events overall and 14 Ironman events in one year alone. Most of his races are 100 miles or more with a few traditional marathons in the mix. (He once said that running a 26.2 marathon distance was "adorable.") To put it in perspective, he did the Vermont 100, the Lake Placid Ironman and the Badwater Ultra... in one week. The elevation climb for the 135-mile Badwater race, which starts hundreds of feet below sea level in Death Valley, is over 8,500 feet up to Mt. Whitney and temperatures soar into the 120's. Joe also biked cross-country in the Furnace Creek 508 which has been coined "The Toughest 48 Hours in Sport." It's no wonder his favorite quote is, "Death is the price we pay for life, so make it worth it."Joe's other athletic achievements:- Raid International Ukatak: Canada, January 2001- IditaSport: Alaska February, 2001 (1st place) - Odyssey Adventure Race: Big Island, Va., March 2001- OAR Beast of the East: Clayton Lakes, Va., April 2001 (1st place) - Raid The North Extreme: Newfoundland, June 2001 (13th place out of 42) - Adrenaline Rush: Dublin, Ireland, July 2001- Discovery World Championships: St. Moritz, Switzerland August, 2001In 2005, Joe decided that the world needed a new race, something that had never been done. And so, together with Peak Races, he created The Death Race, a 24-hour mental and physical test filled with unknown obstacles (www.youmaydie.com) . Racers couldn't and wouldn't know what to expect. The fear of the unknown would either break or motivate, and all they could do was try to survive. The race waiver includes three words: "I may die." It doesn't get any more rea



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