About this item
From the co-founders of the smash hit Cousins Maine Lobster food trucks comes a business book revealing to new entrepreneurs how the authors built their brand through integrity and authenticity.In early 2012, Jim Tselikis visited L.A. and met up with his cousin Sabin Lomac. Over a few drinks they waxed nostalgic about their childhood in Maine, surrounded by family, often elbow deep in delicious lobster while gathered around the picnic table. From this strong memory was born the very first Cousins Maine Lobster food truck. Smart, authentic marketing, and sustainable, delicious ingredients helped turn that one food truck into an overnight sensation. Then, in just three years, they went from a single food truck to a nationally-franchised legion of trucks, an online delivery service, and a brick-and-mortar restaurant, grossing over $15 million dollars in sales a year. Start-up fever has taken hold of America, and there are hundreds of books to teach readers how to become an entrepreneur; this is the first book to answer the question: What's next? At each step, Jim and Sabin were faced with hard decisions -- opening each new food truck carefully instead of rushing to meet the demand; turning down a six-figure franchise offer because it came from someone who didn't support their vision; turning down Shark Tank (twice) until they could insist on participating only if Barbara Corcoran was one of the Sharks. Now Jim and Sabin teach readers how they, too, can reach the next level of success in their own businesses, without having to compromise themselves.
About the Author
Cape Elizabeth, Maine native Jim Tselikis is co-author of the book Cousins Maine Lobster: How One Food Truck Became a Multi-Million Dollar Business, an entrepreneurial tell-all detailing how he and his business partner (and cousin) , Sabin Lomac, took Cousins Maine Lobster from a single food truck to an international brand. Cousins Maine Lobster and its lovable duo rose to national acclaim after an endearing 2012 Shark Tank appearance that culminated in a partnership with Shark Barbara Corcoran. The Cousins began franchising in 2014, bringing authentic Maine Lobster eats to unique neighborhoods across the U.S. In 2017, Cousins Maine Lobster expanded internationally into Taiwan. The Cousins aren't slowing down anytime soon, with plans to keep spreading a taste Maine into 2018 and beyond.Jim has further connected his customers to Maine by spearheading Cousins Maine Lobster's online "Shore to Door" shop, an ecommerce store where hungry lobster lovers across the country can get live Maine lobster and Cousins Maine Lobster's famous At Home Lobster Roll Kits delivered directly to their doorstep from Maine.Since 2012, Cousins Maine Lobster has been continually featured in some of the most influential entrepreneurial and culinary programming, including Shark Tank, The Food Network, The Chew, Good Morning America, CNBC, and the Cooking Network. Cousins Maine Lobster regularly appears in leading business publications Inc., Entrepreneur, Saveur, Food & Wine, Zagat, Eater and more.Jim is an active member of Big Brothers Big Sisters of Los Angeles.Visit him online at www.cousinsmainelobster.com. Follow him on Twitter and Instagram @JimTselikis.
