About this item
What if your customers had a vested interest in guiding your company toward greater success What if your employees had a personal as well as professional commitment to elevating your organization Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with youMost important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort That's the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously.In Co-Create, David Nour makes the case that co-creation leads to Market Gravity, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It's the sense -- backed by tangible metrics -- that this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That's the power of co-creation.
About the Author
David Nour - CEO, The Nour Group, Inc.Relationship Economics® Expert, Senior Leadership / Board Advisor, International Speaker and Best-Selling AuthorA senior leadership/board advisor, researcher, executive educator, and best-selling author, David Nour is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. The author of eleven books, including best-sellers Relationship Economics® (Wiley) , and Co-Create (St. Martin's Press) , as well as the forthcoming Curve Benders (Wiley, 2021) , Nour serves as a trusted advisor to global clients and coaches corporate leaders. He is an adjunct professor at the Goizueta Business School at Emory University and Vanderbilt University's Owen Graduate School of Management and was named to the Global Gurus Top 30 Leadership Professionals list. A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, Nour's unique insights have been featured in a variety of prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. He's also the host of the popular Curve Benders podcast.Born in Iran, Nour immigrated to the U.S. as a teenager with $100, limited family ties, and no fluency in English. He graduated from Georgia State University with a bachelor's degree in business management and went on to earn an Executive MBA from the Goizueta Business School at Emory University. He resides in Atlanta, GA, with his family. Learn more at www.NourGroup.com.
