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Everyone knows the basic golden rule of investing: "Buy Low, Sell High," but how many of us ever really understand the stock market, how to recognize the "next big thing," and how to capitalize off of it once you do? ...the truth is not many or we'd all be millionaires.

It seems like early investors in big companies like Facebook and Google had to have won the lottery of investing and just gotten really lucky, but there's more to it than that. There's a science to the "Next Big Thing" strategy, and Mark Tier understands it. In How to Spot the Next Starbucks, Whole Foods, Walmart, or McDonald's BEFORE Its Shares Explode, Tier shows readers that explosive brands like Starbucks, Whole Foods, McDonald's, and Walmart didn't become successful on accident. Through in-depth and accessible case studies, Tier pulls back the curtain on the early Key Performance Indicators that each of these major companies showed even at their earliest stages. Once you learn how to recognize these makings of success, you too will be able to spot the next Starbucks.

About the Author

Mark Tier

Mark Tier, an Australian based in Hong Kong, started writing when he was 14 - and hasn't stopped since.

His first work, Understanding Inflation, was a bestseller in his native Australia in 1974. That was followed by The Nature of Market Cycles, How To Get A Second Passport, and The Winning Investment Habits of Warren Buffett & George Soros, which has been published in 3 English (New York, London, & Hong Kong) and 11 other-language editions.

Once labelled "the Eclectic Investor" for his wide range of interests (he has been a soldier, businessman, publisher, investment analyst, counsellor, coach, writer, investor, speaker, editor, foreign correspondent, and even co-founded a political party) , he co-edited two science fiction anthologies which won a Prometheus Award in 2005, an analysis of Christianity, When God Speaks for Himself, a political thriller, Trust Your Enemies, and Ayn Rand's 5 Surprisingly Simple Rules for Judging Politicians: Never be fooled by a politician again.

His latest book is How to Spot the Next Starbucks, Whole Foods, Walmart or McDonald's--BEFORE its shares explode (visit www.marktier.com for more) .

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