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The St. Louis Cardinals have experienced the kind of success that is rare in baseball. Regarded by many as the premier organization in Major League Baseball, they not only win, but do so with an apparently bottomless pool of talent, one that is mostly homegrown.Despite years of phenomenal achievements, including going to the World Series in 2004 and again in 2006, the Cardinals reinvented themselves using the "Cardinal Way," a term that has come to represent many things to fans, media, and other organizations, from an ironclad code of conduct to the team's cutting-edge use of statistic and analytics, and a farm system that has transformed baseball.Baseball journalist Howard Megdal takes fans behind the scenes and off the field, interviewing dozens of key players within the Cardinals organization, including owner Bill DeWitt and the general manager John Mozeliak.



About the Author

Howard Megdal

Howard Megdal is a journalist and editor who has worked hard over his career to equalize coverage between both men and women's sports. He is the founder and Editor-in-Chief of The IX Newsletter, a daily newsletter covering five different women's sports, and High Post Hoops, a 24/7 women's basketball outlet. He is a freelancer for numerous publications, including The New York Times, The Washington Post, FiveThirtyEight and Forbes.



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