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How seemingly innocuous technologies are unsettling the balance of power by putting it in the hands of the masses - and what a world without "big" will mean for all of us.In The End of Big, social media pioneer, political and business strategist, and Harvard Kennedy School faculty member Nicco Mele offers a fascinating, sometimes frightening look at how our ability to stay connected - constantly, instantly, and globally - is dramatically changing our world.Governments are being upended by individuals relying only on social media. Major political parties are seeing their power eroded by grassroots forces through online fund-raising. Universities are scrambling to preserve their student populations in the face of less expensive, more accessible online courses.



About the Author

Nicco Mele

NICCO MELE - entrepreneur, angel investor, and consultant to Fortune 1000 companies - is one of America's leading forecasters of business, politics, and culture in our fast-moving digital age. Born to Foreign Service parents, Nicco spent his early years in Asia and Africa before graduating from the College of William and Mary in Virginia with a bachelor's degree in government. He then worked for several high-profile advocacy organizations where he pioneered the use of social media as a galvanizing force for fundraising. As webmaster for Governor Howard Dean's 2004 presidential bid, Nicco and the campaign team popularized the use of technology and social media that revolutionized political fundraising and reshaped American politics. Subsequently, he co-founded EchoDitto, a leading internet strategy and consulting firm, whose non-profit and corporate clients have included Barack Obama's successful Senate campaign, the Clinton Global Initiative, Sierra Club, UN World Food Programme, St. Jude Children's Research Hospital, AARP, and Medco. Nicco is also on the faculty at the Harvard Kennedy School where he teaches graduate-level classes on the internet and politics. Nicco's first book, The End of Big: How The Internet Makes David The New Goliath, was published by St. Martin's Press in April 2013. In it, he explores the consequences of living in a socially-connected society, drawing upon his years of experience as an innovator in politics and technology. Since his early days as one of Esquire Magazine's "Best and Brightest" in America, Nicco has been a sought-after innovator, media commentator, and speaker. He serves on a number of private and non-profit boards, including the Nieman Foundation for Journalism at Harvard and Breakthrough. tv. Nicco is also co-founder of the Massachusetts Poetry Festival. For more, including the latest resources to help you start managing the "end of big" in your work and community, visit NiccoMele. com.



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