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At the time of Jesus birth , the world was full of gods. Thousands of them jostled, competed and merged with one another. In Syria ecstatic devotees castrated themselves in the streets to become priests of Atargatis In Galilee, holy men turned oil into wine, healed the sick, drove out devils, and claimed to be the Messiah. Every day thousands of people were leaving their family and tribes behind them and flocking into brand new multi-ethnic cities. The ancient world was in ferment as it underwent the first phase of globalisation, and in this ferment rulers and ruled turned to religion as a source of order and stability. Augustus, the first emperor of Rome though he never dared officially to call himself so was maneuvering his way to becoming worshipped as a god - it was one of the most brilliant makeovers ever undertaken by a ruler and his spin doctors.