About this item
In this groundbreaking book, Tim Harford, the Undercover Economist, shows us a new and inspiring approach to solving the most pressing problems in our lives. When faced with complex situations, we have all become accustomed to looking to our leaders to set out a plan of action and blaze a path to success. Harford argues that today's challenges simply cannot be tackled with ready-made solutions and expert opinion; the world has become far too unpredictable and profoundly complex. Instead, we must adapt.Deftly weaving together psychology, evolutionary biology, anthropology, physics, and economics, along with the compelling story of hard-won lessons learned in the field, Harford makes a passionate case for the importance of adaptive trial and error in tackling issues such as climate change, poverty, and financial crises -- as well as in fostering innovation and creativity in our business and personal lives.
About the Author
Tim is an economist, journalist and broadcaster.He is the author of nine books including "How To Make The World Add Up", "Messy", and the million-selling "The Undercover Economist". Tim is a senior columnist at the Financial Times, and the presenter of Radio 4's "More or Less", "Fifty Things That Made the Modern Economy", and the new podcast "Cautionary Tales". Tim has spoken at TED, PopTech and the Sydney Opera House. He is an associate member of Nuffield College, Oxford and an honorary fellow of the Royal Statistical Society. Tim was made an OBE for services to improving economic understanding in the New Year honours of 2019.
