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Awarded the 2019 Most Promising New Textbook Award by the Textbook & Academic Authors Association.This accessible and entertaining new textbook provides students with the knowledge and skills they need to understand the barrage of numbers encountered in their everyday lives and studies. Almost all the statistics in the news, on social media or in scientific reports are based on just a few core concepts, including measurement (ensuring we count the right thing) , causation (determining whether one thing causes another) and sampling (using just a few people to understand a whole population) . By explaining these concepts in plain language, without complex mathematics, this book prepares students to meet the statistical world head on and to begin their own quantitative research projects.