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As large agencies have struggled to adapt to the digital age, they have come to rely on these freelancers and specialists. These specialists have begun forming shops of their own - the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing.While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world.



About the Author

Rick Webb

Rick Webb is a writer, angel investor, and consultant to startups and marketing companies such as Tumblr, Soundcloud and Percolate .In 2001, Webb co-founded The Barbarian Group, an award-winning digital ad agency. He served as its COO for the first ten years of the company's existence. Webb left in 2011 to pursue angel investing in technology and advertising. He is an angel investor in Foursquare, Percolate, Sherpaa, Nestio and Timehop. He is an advisor to several other tech startups and marketing services companies, including Hard Candy Shell, and Small Girls PR.Webb is author of Agency: Starting a Creative Firm in the Age of Digital Marketing, released by Palgrave Macmillan in 2015, and an avid writer on technology, advertising, economics, and government. He graduated from Boston University with a degree in International Economics in 1992. He serves a board member of the VCU Brandcenter, one of the most renowned advertising graduate schools, and was named as Creativity Magazine's 50 most creative people in marketing (2008) . He was born and raised in Fairbanks, Alaska.



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