About this item

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same. So how do you get this rabid following? There's been a lot of lip service given to customer loyalty over the past few years, but most companies still don't realize that a points program or a slew of untargeted emails simply won't do it.



About the Author

Peter Shankman

Peter Shankman is a spectacular example of what happens when you find the best traits of ADHD and work really hard to make them benefit you.Diagnosed at seven years old with "sit down, you're disrupting the class" disease, Peter wasn't formally diagnosed with ADHD until his mid-30s. By that time, however, he'd started and sold two companies, and realized that all the differences that formerly labeled him as a troublemaker were actually his greatest assets. After Peter sold his third company, (Help a Reporter Out,) he decided to focus on really understanding this "faster brain" of his, and learning exactly what it could do. From that, the Faster Than Normal podcast and bestselling book were born.Peter believes that everyone has gifts, potential, and abilities far beyond what society has deemed "normal," and strives to help bring those gifts to life in as many people as he can through his podcast, books, online videos, and countless worldwide speaking appearances. He can be found at @petershankman on all of the socials, and at www.shankman.com.



Read Next Recommendation

Report incorrect product information.