About this item
New York Times Bestseller.USA Today Bestseller.We are living in a world in which cows send texts to farmers when theyre in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanitys greatest works are created by crowds, not individuals.We are in the midst of a networking revolution--set to transform the way we access the worlds information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen bigger is rarely better in the long run. The deadliest creature is the mosquito, not the lion. It is the quality of a network that is important for survival, not the size, and all networks--the human brain, Facebook, Google, even the internet itself--eventually reach a breakpoint and collapse.
About the Author
Jeff Stibel writes about the intersection of science, technology and the complex networks that influence people's lives. He is the Chairman and CEO of The Dun & Bradstreet Credibility Corporation and Chairman of BrainGate, as well as boards for U.S.C., Brown, and Tufts University.
Jeff publishes articles and books about networks and how they are established, increase in sophistication, and ultimately grow collective intelligence. While his academic and research background is primarily focused on the brain, Jeff's area of focus includes other biological, technological, and economic networks. His books compare biological systems to the networks that humans have built across technology, economics, and business.
