About this item
In Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws, renowned strategy consultants and best-selling authors Geoff Tuff and Steven Goldbach deliver an insightful exploration of how people tend to act tentatively in the face of uncertainty and provide the tools we need to do things differently. Tuff and Goldbach offer up a compelling argument for the proposition that taking a "wait and see" approach is the exact opposite of what helps visionary leaders change the world. Drawing on principles from business and behavioral economics, the book shows readers from all walks of life how to provoke action as a mechanism to advance. In this book you'll discover: An overview of the assortment of cognitive biases which tend to restrain and distort leadership decision making in the face of uncertainty How to recognize the 'phase change' that occurs when an uncertainty resolves from being a question of "if" to being a matter of "when" Five different models of provocation which can be used alone or in combination to anticipate, drive through and exit that phase change in a way that creates the future you desire How true "provocateurs" shake the foundations of their industries, firms, sectors, and governments by overcoming their need for certainty before action Perfect for leaders or aspiring leaders in all walks of life where uncertainty abounds - which is to say, almost everywhere - Provoke will become your go-to guide to overcoming those natural human instincts that keep us frozen in place and prevent us from seizing our opportunities.
About the Author
Geoff has 25 years of experience consulting to some of the world's top companies on the subjects of growth, innovation, and adapting business models to deal with change. Currently, he is a Principal at Deloitte and a senior leader of firm's Innovation and Applied Design practices. Prior to this, he led the innovation firm Doblin and was a senior partner at Monitor Group, serving as a member of its global Board of Directors. He is currently based in Deloitte's Boston office.
Geoff's work centers around helping clients transform their businesses to grow and compete in nontraditional ways. Over the course of his career, Geoff has worked in virtually every industry and he uses that breadth of experience to bring novel, cross-sector insights about how things might operate to clients stuck in industry conventional wisdom. Geoff has a particular strength in using facilitation and personal intervention to help clients make hard choices and take action.
For his entire career, Geoff has focused exclusively on helping companies grow. He has been instrumental in developing many of Monitor's - and now Deloitte's - core methodologies related to driving profitable topline growth for clients. His expertise spans the domains of design-driven innovation, new business model development, product launch and growth strategy and business transformation.
Geoff is valued for his integrative approach to solving problems. He combines deep analytic and strategic expertise with a natural orientation towards approaches embodied in design thinking. His belief that human behavior is still - even in the digital age - the fundamental driver of economic value for companies allows him to bring a unique perspective to his clients struggling to shift their business models. He is a widely sought-after speaker and writer on the topic of growth through innovation. His writing has appeared in journals such as Marketing Management and Harvard Business Review and as a regular contribution to HuffPost. He is also co-author of the National Bestseller "Detonate: Why - and How - Corporations need to Blow up Best Practices (and Bring a Beginner's Mind) to Survive," released in May, 2018.
Geoff grew up in Canada and the UK, and came to the United States for university. He received his B.A., with honors, in English literature and creative writing, from Dartmouth College. He also holds a MBA from Harvard Business School, where he was an honors student. He currently lives in Wellesley, Massachusetts with his wife, Martha, and four sons.
