About this item
A guide for new and budding YouTube creators The top YouTube creators have found both fame and fortune by creating and sharing videos on the world's most viewed video sharing platform. This book provides the insight how anyone from a wannabe YouTube celebrity to a business looking for ways to reach their audience can build a successful channel on YouTube. Packed with expert advice from professionals on the creation, marketing, and promotion sides of the business, this guide introduces the basics of launching a channel, creating quality content, developing an audience, and building a business around a channel. Inside... * Setting up a channel * Creating videos that attract viewers * Putting together a video studio * Editing your final product * Reaching your target audience * Interacting with your fans * Building a profitable business * Tips on copyright law.
About the Author
Rob Ciampa is Chief Marketing Officer of Pixability, an international video marketing and advertising technology company that helps companies succeed on YouTube. At Pixability, Rob works with brands, agencies, media companies, celebrities, and entertainment artists on YouTube strategy, marketing, advertising, and monetization. An award-winning marketer, sales executive, and entrepreneur who previously had his own production studio, Rob has continually pushed the integration of video with marketing. YouTube-certified, Rob is a frequent speaker and writer on digital video strategy for brands and content producers. He is the co-author of the book YouTube Channels for Dummies and Pixability's breakthrough study, The Top 100 Global Brands: Key Lessons for Success on YouTube. Rob holds a BS and MS in Computer Science and Engineering from the University of Massachusetts, and an MBA from Boston University, all with honors. He also holds multiple patents in data transmission, analytics, and visualization.
