About this item
Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started) , building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site.
About the Author
Peter Kent is a best-selling author (over 60 books for major US publishers during the last 35 years) and journalist who writes about wide variety of subjects. His most recent book is a down-to-earth, commonsense look at the COVID-19 epidemic, but his published work over the decades has covered subjects as diverse as digital marketing, cryptocurrency and cryptocurrency mining, sex, skiing, politics, Internet technology, and more. Kent has a reputation for taking complicated technical subjects and breaking them down into bite-sized pieces that non-experts can digest and understand. He's a researcher and teacher, who loves to learn new subjects...and there's no better way to learn a subject than to research it and then explain it to someone else. Whether he's writing books and articles, writing and producing online courses, working with consulting clients, or explaining technical subjects to attorneys, judges, and juries (he's an experienced expert witness in litigation related to Internet technology and digital marketing) ...he's a teacher, helping non-experts understand a range of subjects.
