About this item

Get on board the next massive marketing revolutionAI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here - whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to show you the "how": How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.



About the Author

A. K. Pradeep

Dr. Pradeep, CEO, founded NeuroFocus in 2006. Now the company ranks as the world leader in the fast-growing neuromarketing research field, with numerous patents for its advanced technologies and a blue-chip client list representing Fortune 100 companies across dozens of categories. Before founding NeuroFocus, Dr. Pradeep was the founder and Managing Partner of Meridian Consulting, LLC a privately held California company specializing in governance consulting, and customizing and applying GE best practices to multiple industry sectors. He is also the founder of BoardVantage, a company formed in 2000 to provide web based corporate governance platforms for corporate boards of directors.Prior to founding Meridian, Dr. Pradeep was at GE Corporate Research and Development where he worked extensively with the various global businesses of GE. While a scientist at GE, Dr. Pradeep worked on medical technologies, satellite navigation systems, and other classified technologies.Dr. Pradeep holds many U.S. and international patents and has been published in numerous scientific journals. He is a speaker and panelist at numerous seminars and lectures on neuromarketing, as well as corporate issues of strategy and marketing, and is the author of "Governance Beyond Sarbanes Oxley - Five Easy Pieces", a guidebook for board members and senior corporate executives.Dr. Pradeep holds a Ph.D. in engineering from the University of California at Berkeley.



Read Next Recommendation

Report incorrect product information.