About this item

Add Facebook to your marketing plan - and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners. If you're a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.



About the Author

John Haydon

John is the Chief Heretic and Pyrotechnician of Inbound Zombie, a new media branding and social media strategy firm in Cambridge, MA. John is also a Partner at SocialBrite, a consulting organization that helps any sector make their business more social.

He regularly presents webinars at Charityhowto.com and MarketingProfs.com.

John is also a regular contributor for The Huffington Post.

Follow him on Twitter at @johnhaydon, or subscribe to his blog at johnhaydon.com



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