About this item
A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief - and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-) design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations - and individuals - to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
About the Author
Michael Lewrick (PhD) has had different roles over the last few years. He was responsible for strategic growth, acted as Chief Innovation Officer and laid the foundation for numerous growth initiatives in sectors that are in the digital transformation. He is a motivational international speaker, facilitates workshops and teaches Design Thinking as a visiting professor at various universities. With his help, a number of international companies have developed and commercialized radical innovations. In his latest international bestselller, "The Design Thinking Playbook", he postulated with his colleagues from Stanford University a new mindset of converging approaches of design thinking beyond digital. The Design Thinking Playbook is available in all major languages. At the moment, he works with Larry Leifer and Patrick Link on a new Design Thinking Toolbook, which will be launched in autumn 2018. In addition, he published recently "Design Thinking: Radikale Innnovationen in einer Digitalisierten Welt" (curently only available in German) and "Live from Crypto Valley" (available in German, English, French, Italian and Spanish) .
