About this item
The Persuasion CodeCapture, convince, and close - scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations.
About the Author
With over 35 years of consumer research experience, Christophe's passion has always been to understand the psychological and neurological basis of buying decisions. He is a world-renowned expert on how ads impact the brain of teenagers. Before joining SalesBrain, Christophe was Chief Marketing Officer for rStar Networks, a public company that develops private networks for Fortune 500 companies. Previously, he was VP of Marketing and Corporate Training for Canned Foods, Inc, the largest grocery remarketer in the world. During his career, Christophe has received numerous speaking and research awards. Christophe graduated from ESC Nantes with a BA in Marketing and received an MBA from Bowling Green State University. He holds an M.A and Ph.D. in Media Psychology from Fielding Graduate Institute in Santa Barbara, California.
