About this item
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers-the people you communicate with at work-are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without-and Business Writing For Dummies makes it easy!
About the Author
Today, spoken and written communication is the most valued skillset across nearly all industries. But it's in shorter supply every year. Those lucky enough to own these skills stand out. I believe that more people could join this group--and that's why I write my books, teach, and give workshops. Good writing is not "a way with words"! It's about good thinking, and understanding other people's perspectives as well as your own goals. My books share a simple system based on these truths. It shows you how to strategize every message to succeed no matter how tough the challenge. And I provide a wide resource of professional tricks of the trade and shortcuts to technical improvement so you can continue to improve your own writing. I know firsthand that good writing can be learned, because I didn't learn to write well in school. I taught myself by trial and error as a magazine editor, journalist and corporate communicator, Over time I figured out how to break the writing process down into a structure that works for every kind of media: email to proposals, reports, resumes, profiles and blogs. Presentations, video and websites. Current digital media and new channels probably being invented in someone's basement right now.The happy surprise about becoming a better writer? It helps you build better relationships and bring out the best in other people--and yourself.
