About this item
The bestselling social media marketing book Marketing your business through social media isn't an option these days - it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach - and keep - more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
About the Author
Jan Zimmerman is the author of Web Marketing for Dummies (Wiley) , now in its third edition, and co-author of Social Media Marketing All-in-One for Dummies now in its fourth edition, as well as four editions of Marketing on the Internet (Maximum Press) , Doing Business with the Government Using EDI (Van Nostrand Reinhold) , Once Upon the Future (Pandora Press) , The Technological Woman (Praeger) ; and Mainstreaming Sustainable Architecture: Casa de Paja (High Desert Press) .The owner of Watermelon Mountain Web Marketing in Albuquerque, New Mexico, she has provided marketing consulting, Web site management, content development, social media marketing, and strategic Web promotion to businesses of all sizes and types since 1998. Her clients include business-to-business and business-to-consumer companies in the areas of retail, professional services, trade services, technology, tourism and hospitality, real estate, media, and more. Her pragmatic approach to online marketing and her awareness of the real pressures confronting small-to -medium size businesses have earned her loyal customers and faithful readers.The writer of numerous magazine and newspaper articles, Ms. Zimmerman speaks frequently on Web marketing. Ms. Zimmerman served as the Executive Director of the New Mexico Women's Purchasing Council from 1994-1996. From 1983-1993 she was CEO and co-owner of Emerson & Stern Associates, a California-based, linguistic software R&D company, which won an SBIR Success Story award from the SBA. She earned her MFA in Film/Video from California Institute of the Arts, and a BA in physical sciences from the University of California at Berkeley.
