About this item
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing - and everything in between - Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms - and the people who use them - continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals - and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
About the Author
Ryan Deiss is the co-founder of Idea Incubator LP and CEO of DigitalMarketer.com. He launched his first web-based business from his college dorm room in 1999, and since that time he's founded over 40 different businesses (and partnered in dozens more) in markets such as health and beauty, survival and preparedness, DIY crafts and home improvement, investing and finance, chemical and liquid filter manufacturing, business lending, online skills training and menswear...just to name a few.?In fact, over the last 36 months Ryan and his team have:* Invested over $15,000,000 on marketing tests...* Generated tens of millions of unique visitors...* Sent well over a BILLION permission-based emails, and... * Run approximately 3,000 split and multi-variant tests......so he knows a thing or two about marketing and selling online.In addition to operating multiple businesses, Ryan is also a highly sought after author, speaker and consultant whose work has impacted over 250,000 businesses in 68 different countries.For more information about Ryan, you can check out his personal page at RyanDeiss.com, or reach out to him on Facebook and Twitter at:Facebook: http://www.facebook.com/ryandeissTwitter: https://www.twitter.com/ryandeiss
