About this item
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly.
About the Author
Bernard Marr is an internationally best-selling business author, world-renowned futurist, keynote speaker and strategic advisor to companies and governments. He advises and coaches many of the world's best-known organizations on strategy, digital transformation, and business performance. LinkedIn has recently ranked Bernard as one of the top 5 business influencers in the world. He has authored 19 best-selling books, is a frequent contributor to the World Economic Forum and writes a regular column for Forbes. Every day Bernard actively engages his over 2 million social media followers and shares content that reaches millions of readers.You can connect with Bernard on LinkedIn, Twitter, Facebook, Instagram or YouTube. If you would like to talk to Bernard about any advisory work or speaking engagements then you can contact him at www.bernardmarr.com
