About this item
Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days - and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers.
About the Author
Chester Bullock holds a degree in Aviation Business Administration from Embry-Riddle Aeronautical University. In his role as Trendline's Vice President of Solutions Consulting, he leverages his eight years of experience with ExactTarget/ Salesforce Marketing Cloud platform to bring a technical perspective to the art of marketing.
A recognized Salesforce MVP, Chester has sent millions of emails to audiences of popular brands and has presented solutions to practical problems at several high-profile conferences. Prior to Trendline, he held consulting roles with Ticketmaster, Merkle, and AAA. He lives in Colorado with his amazing, supportive wife and has three marvelous daughters who patiently listen to him about marketing.
