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Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is - and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses.



About the Author

Bernard Marr

Bernard Marr is an internationally best-selling business author, world-renowned futurist, keynote speaker and strategic advisor to companies and governments. He advises and coaches many of the world's best-known organizations on strategy, digital transformation, and business performance. LinkedIn has recently ranked Bernard as one of the top 5 business influencers in the world. He has authored 19 best-selling books, is a frequent contributor to the World Economic Forum and writes a regular column for Forbes. Every day Bernard actively engages his over 2 million social media followers and shares content that reaches millions of readers.You can connect with Bernard on LinkedIn, Twitter, Facebook, Instagram or YouTube. If you would like to talk to Bernard about any advisory work or speaking engagements then you can contact him at www.bernardmarr.com



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