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The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more.

About the Author

Shiv Singh

Shiv advises senior marketers on all things digital as the VP & Global Social Media Lead for Razorfish, one of the largest interactive agencies in the world. Shiv helps the agency introduce its clients such as Carnival Cruise Lines, Microsoft, Citibank, Ford Motor Company, Panasonic, Mercedes Benz and Starwood to social influence marketing- or, how to incorporate social media and social technologies to support marketing and business objectives.Shiv was recognized by Advertising Age as a "Media Maven" in September 2009. He has been published widely, and he has spoken at conferences such as South by Southwest Interactive, the Direct Marketing Association's Leader's Forum, OMMA Global, O'Reilly Graphing Social Patterns, the ARF Annual Summit and the Social Ad Summit. He has also been quoted in the Wall Street Journal, Reuters, Associated Press, Adweek, Ad Age and several other noted publications discussing digital strategy and social influence marketing.He holds a BS in Information Systems from Babson College, and an MSc (Research) from the London School of Economics & Political Science where he focused on social network theory. You can find him on twitter: @shivsingh

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