About this item
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more.
About the Author
Shiv helps brands transform with the rise of digital and has worked in executive level positions on both the agency side and with Fortune 50 companies. He has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover. More recently he was recognized by Adweek as a Top 50 Marketer (no. 19) .
The award winning and business results producing work done by his teams and him while at PepsiCo and Visa has been recognized by leading industry and consumer publications from Fortune Magazine and Ad Age to Forbes and The Harvard Business Review. This includes the definition and launch of the new, multi-stakeholder Visa brand platform and communications model, re-imagining card innovation for major Visa clients, evolving the Pepsi brand for the digital era by making it a media brand thru the creation of a global media network and forming the largest multi-dimensional partnership with Twitter in its history.
Shiv has also written for the Harvard Business Review online, Ad Age, Adweek and other publications. Shiv sits on the DMG World Media Board of Governors and has advised startups including Buddy Media, Crowdtwist and Social Chorus.
He holds a BS in Information Systems from Babson College, and an MSc (Research) from the London School of Economics & Political Science where he focused on social network theory. You can find him on twitter: @shivsingh
