About this item
Create content and build a YouTube channel like a pro Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren't enough, you'll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That's a lot of info but it's easily digestible and simple to put into practice when it's provided in the accessible and trusted For Dummies format.
About the Author
Rob Ciampa is Chief Marketing Officer of Pixability, an international video marketing and advertising technology company that helps companies succeed on YouTube. At Pixability, Rob works with brands, agencies, media companies, celebrities, and entertainment artists on YouTube strategy, marketing, advertising, and monetization. An award-winning marketer, sales executive, and entrepreneur who previously had his own production studio, Rob has continually pushed the integration of video with marketing. YouTube-certified, Rob is a frequent speaker and writer on digital video strategy for brands and content producers. He is the co-author of the book YouTube Channels for Dummies and Pixability's breakthrough study, The Top 100 Global Brands: Key Lessons for Success on YouTube. Rob holds a BS and MS in Computer Science and Engineering from the University of Massachusetts, and an MBA from Boston University, all with honors. He also holds multiple patents in data transmission, analytics, and visualization.
