About this item

A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter.



About the Author

Laura Fitton

Called by some Twitter's original Cinderella story or a "Queen" of Twitter, Laura "@Pistachio" Fitton is the founder of www.oneforty.com. Credited with explaining Twitter's business value to Guy Kawasaki and dozens of other tech leaders, she's been speaking professionally about the business use of Twitter since October 2007, and launched Pistachio Consulting, the first Twitter for Business consultancy, in September 2008.

She's lectured on the topic at Harvard Business School, for Cornell's Entrepreneurs' Network (she is an alum) and at numerous conferences and other universities. Consulting clients include Lotus, Anthem Health, Ford and Johnson & Johnson and she's been quoted in more than 50 national publications including the Wall Street Journal, Forbes, Fortune, Newsweek, and BusinessWeek.

Even closer to her heart, Laura believes that everyone can benefit - dramatically - from what Twitter has to offer, and shares her own 'isolated mom to sought-after author' story as an example of its power to overcome isolation. The people you meet on Twitter can remove obstacles that hold us back in our everyday lives. In December 2008 she showed how Twitter can bring thousands together to achieve big change with very small donations, building five wells in the developing world with her @WellWishes holiday wish campaign for Charity:Water. She wrote Twitter for Dummies and founded oneforty in hopes of bringing this kind of opportunity to mass audiences.

On the personal side, Laura stays busy raising her daughters and stealing bits of time here and there for ice hockey, ashtanga yoga, surfing, snowboarding and rockclimbing. She's also a stroke survivor dedicated to raising awareness. Laura makes her home near Boston, MA with her two daughters and a giant Leonberger dog named Hope.

You can follow her adventures and mishaps on Twitter at http://www.twitter.com/pistachio, or learn more about how to be a part of the next @WellWishes at http://twitter.com/wellwishes.

For speaking engagements, Laura is represented by Monitor Talent. Please contact Mel_Blake@MonitorTalent.com for more information.



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