About this item
Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, youll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns. Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketingfast.
About the Author
John is the Chief Heretic and Pyrotechnician of Inbound Zombie, a new media branding and social media strategy firm in Cambridge, MA. John is also a Partner at SocialBrite, a consulting organization that helps any sector make their business more social.
He regularly presents webinars at Charityhowto.com and MarketingProfs.com.
John is also a regular contributor for The Huffington Post.
Follow him on Twitter at @johnhaydon, or subscribe to his blog at johnhaydon.com
