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Delve into your data for the key to success Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome. Data Mining for Dummies shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities.



About the Author

Meta S. Brown

Meta S. Brown helps organizations use practical data analysis to solve everyday business problems. A hands-on analyst who has tackled projects with up to $900 million at stake, she is a recognized expert in cutting-edge business analytics.Ms. Brown is devoted to educating the business community on effective use of statistics, data mining and text mining. A sought-after analytics speaker, she has conducted over 4000 hours of seminars, attracting audiences across North America, Europe and South America. Her articles appear frequently on All Analytics, Smart Data Collective and other publications.Meta S. Brown holds a Master of Science in Nuclear Engineering from the Massachusetts Institute of Technology, a Bachelor of Science in Mathematics from Rutgers University, and professional certifications from the American Society for Quality and National Association for Healthcare Quality. She has extensive experience in industry and has also served on the faculties of Roosevelt University and National-Louis University.



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