About this item
How to implement a best-in-class visual marketing plan Its no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries.
About the Author
Krista Neher (www.KristaNeher.com) is an international speaker, trainer, educator and consultant on social media marketing and internet marketing. Krista has over 12 years of marketing experience and is currently the CEO of Boot Camp Digital (www.BootCampDigital.com) - a social media training and consulting firm. Krista is a social media pioneer, creating one of the first social media marketing campaigns - long before social media was even a recognized term.Krista has worked with the biggest brand marketers on earth, like Procter and Gamble, GE, General Mills, Google and The United States Senate, as well as countless small and medium businesses. Through her popular training boot camps and social media certification program, Krista has trained thousands of people in social media and internet marketing.Krista has been a featured expert on leading news sites like CNN, The New York Times, NBC, CBS, Fox, The Associated Press and Wired Magazine.Krista has written 3 books: The Social Media Field Guide, Visual Social Media Marketing and the textbook Social Media Marketing: A Strategic Approach.Krista is originally from Toronto Canada, but currently resides in Cincinnati, Ohio. She enjoys the outdoors, cycling, reading, new technology and traveling. Learn more about Krista at www.kristaneher.com or on her blog at www.themarketess.com.
