About this item

Attract and retain affluent customers and clientsMuch has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research.Explains how the financial crisis elevated the level of anxiety and how this has affected major purchase decisionsOffers step-by-step guidance on how to navigate the process of overcoming social self-consciousness during the sales processAuthor Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industryThe Art of Selling to the Affluent offers a detailed landscape of today's affluent.



Read Next Recommendation

Report incorrect product information.