About this item

Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Todays business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises. The book will show you simple and attainable ways to increase customer experience and generate sales growth, competitive advantage, and profitability. Youll get the know-how to successfully optimize social media to create more loyal customers, provide feedback that keeps them coming back for more, become a trustworthy and transparent entity that receives positive reviews, and so much more.



About the Author

Roy Barnes

In the last 8 years, Roy has been on the road with dozens of Fortune 500 companies putting a simple, practical and results-proven process of building Customer Experience in place.



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