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Make your fortune in the real estate business? Easy. Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, Success as a Real Estate Agent For Dummies has it covered. This no-nonsense guide, with guidance from an industry expert, shows how you can become a successful real estate agent. It provides advice on acquiring the skills needed to excel and the respect and recognition you'll gain through making sales and generating profit. Soon you'll have all the tools you need to: prospect your way to listing and sales; build a referral-based clientele; plan and host a successful open house; present and close listing contracts; stake your competitive advantage; spend less time to earn more money; and much more.