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Create and maintain a successful social media strategy for your businessToday, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map.Explains the evolution of social media and the absolute necessity for creating a social media strategyOutlines preparation for, mechanics of, and maintenance of a successful social media strategyAuthor Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speakerMaximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant.



About the Author

Neal Schaffer

ABOUT NEALNeal Schaffer is recognized as a leader in helping businesses and professionals embrace and strategically leverage the potential of social media. An author, speaker, and social media strategy consultant, Neal has appeared in the Wall Street Journal, Bloomberg Business Week, Yahoo!, and the American Express Open Forum. A graduate of Amherst College, he is also fluent in Chinese and Japanese and currently resides in Irvine, California, where he proudly serves on the marketing committee for the United Way of Orange County.Neal's first book, "Windmill Networking: Maximizing LinkedIn," was a recipient of multiple industry awards and continues to be one of the best-selling books in its genre. In 2011, Neal will publish his second book, "Maximizing LinkedIn for Sales and Social Media Marketing," and is currently working on his third book, tentatively titled "Windmill Networking: Maximizing Twitter."As President of Windmills Marketing, a social media strategy consulting practice, Neal has led social media strategy creation, educational workshops, and implementation coaching for a range of B2B and B2C companies including a Fortune 50 software company, a multi-billion dollar nutritional supplements enterprise, and a popular Mexican-American musician.Services provided by Windmills Marketing include:* Social media strategy consulting* Social media implementation & strategy* Custom social media workshopsNeal is also a frequent social media conference speaker and is passionate about educating his audience with concrete takeaways and compelling, customized content to help them truly maximize social media. Neal has spoken at nearly 100 events including:* National social media marketing events: Online Marketing Summit, Gravity Summit, LavaCon 2.0, Gov2.5* Business events: CBS Radio, Hartford & Rochester Business Journal* Corporate webinars: Vocus, Nimble* Professional associations: HBA, PRSA, IABC, YPO, CEO Trust, Social Media Club, & NAHREPCONTACT NEALEmail: neal@windmillnetworking.comPhone: (888) 541-3429



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