About this item
40 proven strategies for raising big money with businesses There's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships. Presenting forty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for-profit relationships to begin a new era of doing good and well. * Presents new and improved fundraising strategies for raising money from businesses from in-store register promotions and shopping fundraisers to online workplace giving solutions and digital campaigns involving popular social networking sites.
About the Author
Joe Waters teaches nonprofits and businesses how to use cause marketing and social media to establish, grow and deepen relationships with donors and consumers. He writes the web's leading cause marketing blog, Selfishgiving.com, and is a contributor to The Huffington Post, Chronicle of Philanthropy and Care2.com's Trailblazers for Good series.Joe lives in Massachusetts and has a wicked Boston accent.
