About this item
How to tap the real source of entrepreneurial power in you and in your organizationThe UnStoppables is based on foreword author Graham Weston's experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces. In The UnStoppables Bill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture--essence and essentials. The essentials are the business and financial mechanics required of any working enterprise. But the essence is the emotional mechanics to deal with obstacles, risk, fear and failure. Mastering the emotional mechanics is how entrepreneurs succeed and winners win.
About the Author
Bill Schley is Co-Founder of BrandTeamSix, a brand development firm in Connecticut whose clients range from global corporations to promising start-ups. He is author of Why Johnny Can't Brand (Penguin Hardcover) which won a Best Marketing Book Award from Strategy Business magazine; and The Micro-Script Rules: It's not what people hear, it's what they repeat. He is a frequent industry speaker and radio guest. He was a founder and Chief Brand Officer at two successful start-ups in the 90's that became industry dominant brands before sale to a public company. He began as a writer at Ted Bates, the legendary New York Ad Agency where he won the National Effie Award for sales-effective advertising. He later took time out to write a screenplay for 20th Century Fox and has written another best selling book, Power-of-10, published by HarperCollins. He is a graduate of Harvard University, a trans-Atlantic sailor and avid skydiver.
