About this item

New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve todays toughest problems in business, education, government, and more Based on a landmark survey and results from Young Rubicams respected Brand Asset Valuators global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael DAntonio Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending and bringing success to people and organizations around the world.



About the Author

John Gerzema

John Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new interests and demands. A best-selling author, columnist, speaker and social strategist, his books have appeared on "best of" lists at FAST COMPANY, Inc., and THE WEEK Magazine. His research, writing and interviews have appeared in The Harvard Business Review, The Economist, The Wall Street Journal, The New York Times, CNBC, NPR, Forbes and many others. As a Fellow with the Athena Center for Leadership Studies at Barnard College, he is an expert on emergent leadership strategies and executive chairman of WPP Group's BAV Consulting. John oversees the world's largest database of brands and consumer behavior. His new book, The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future with Michael D'Antonio. John's TED talk 'The Post-Crisis Consumer' has been viewed by over a quarter of a million people. www.johngerzema.com



Read Next Recommendation

Report incorrect product information.