About this item
Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.
About the Author
In 1997 Marsha created the first edition of eBay For Dummies, then, followed up the success of the first book with a second book targeting individuals interested in making e-commerce their full time profession, Starting an eBay Business For Dummies. That book became an instant nationwide hit, making several notable Best Seller lists. Since then, Marsha has updated each of her books and published many more.She is one of the foremost e-commerce experts and educators in the world. Her books are published worldwide (special editions for the U.K., Germany, India, France, Canada, Australia, Russia, China - and an edition in Spanish. More than a million copies of her books have been sold, and has been on multiple Best Seller lists. Marsha intermixes writing with her role as experienced spokesperson. She makes regular appearances on television, radio, and in print to discuss business, ecommerce and customer service.Her latest books, 'Social Media Commerce For Dummies' and 'The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More' gives businesses insight into how to use Social Media to build customer relations and bottom line.Her e-commerce advice has appeared in publications such as Martha Stewart Living and Reader's Digest, and don't be surprised if you've seen her on television - as a guest on The View or the Today Show and in her own PBS special, Making Your Fortune Online.She is a popular keynote speaker, inspiring online sellers to success, the lead instructor at eBay University, speaks at conferences worldwide, and runs a successful online business - so is she an internet fanatic? Well, let's just say she's on a mission: educating current and future online sellers.Very active in social media, Marsha uses her years of experience to instruct online citizens on selling and marketing. She was named one of the top twenty iCitizens by Kelly Mooney in her book, "The Open Brand." She is also listed in: Forbes Top 10 Women Social Media Influencers Forbes Top 50 Social Media Power Influencers 30 Best Female Bloggers Small Business Book Awards: Startup Book Category, Starting an eBay Business For Dummies The 100 Most Powerful Women On Twitter PeerIndex #1 Customer Experience Online Influencers Top 25 Most Influential in Customer Service: MindTouch 140 Characters Conference 2009 NOW Award Winner One of Top 10 LA Tech & Twitter Voices in the Los Angeles Tech Scene by RankerMarsha currently resides in Los Angeles, CA. She can be reached via her Web site, www.marshacollier.com.
