About this item

The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integrationUpdates on Twitter and Yammer and new information on Google+The latest in mobile marketingMaster the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.



About the Author

Lon Safko

Lon Safko is a remarkably creative person. He is the creator of the "First Computer To Save A Human Life". That computer, along with 18 other inventions and more than 30,000 of Lon's papers, are in the Smithsonian in Washington, D.C. He has created numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton & Microsoft's Bob Operating Systems, and is also responsible for those handy little Tool-Tips help-balloon pop-ups!Lon is the founder of eleven successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising for business, promotions, and education, for which Lon holds two patents and a third pending.Lon been recognized for his creativity with such prestigious awards as; The Westinghouse Entrepreneur of the Year, Arizona Innovation Network's Innovator of the Year, The Arizona Software Association's Entrepreneur of the Year, twice nominated for the Ernst & Young / Inc. Magazine Entrepreneur of the Year, The Public Relations Society of America's, Edward Bernays, Mark of Excellence Award, and nominated as a Fellow of the nation's Computer History Museum. Lon has also been featured in Entrepreneur Magazine, PC Novice, Inc. Magazine, and Popular Science Magazines just to name a few. Lon was recently selected by the Smithsonian institution to represent "The American Inventor" at their annual conference.Lon is an author of remarkable breadth, writing six innovative books, which have shown corporations how to train managers to think creatively, detailed the secrets of launching a successful on-line business, offered advice to new homeowners on reducing building costs, and related amazing stories about the serendipity of life. His latest book with John Wiley & Sons "The Social Media Bible," unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Twitter, and YouTube for business. This book is transforming corporate, government, and non-profit marketing strategies and how they use these new media to reach their desired audiences with powerful messages and efficiency.Lon is a professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, creativity, and how to be a successful entrepreneur / intrapreneur in this global digital age. Said one executive of First American Title Insurance, "This is the best presentation I've been to in 25 years." Teledyne said Lon's presentations are "Informative and entertaining, packed with useful information." And the U.S. Postal Service called Lon "Inspiring and Motivational."Lon also privately coaches Fortune 1,000 companies on harnessing Innovative Thinking and social media strategies to create higher productivity and profits. Lon's presentations are personalized to help corporate,



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