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Unorthodox success principles from a billionaire entrepreneur and philanthropist Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles from negotiating to risk-taking, from investing to hiring that have made Eli Broad such a success. * Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles * His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research * At his alma mater, Michigan State University, he endowed a full-time M.
About the Author
Eli Broad is a renowned business leader who built two Fortune 500 companies from the ground up over a five-decade career in business. He is the founder of both SunAmerica Inc. and KB Home (formerly Kaufman and Broad Home Corporation).Today, Eli Broad and his wife, Edythe, are devoted to philanthropy as founders of The Broad Foundations, which they established to advance entrepreneurship for the public good in education, science and the arts. The Broad Foundations, which include The Eli and Edythe Broad Foundation and The Broad Art Foundation, have assets of $2.4 billion.His first book, "The Art of Being Unreasonable: Lessons in Unconventional Thinking," was published by Wiley in April 2012.The Broads reside in Los Angeles and have two grown sons.Learn more: www.elibroad.comLike Eli Broad on Facebook: www.facebook.com/elibroadFollow Eli Broad on Twitter: @unreasonableeli
