About this item

Based on proprietary research and more than 70 exclusive interviews, New York Times bestselling author Jay Baer offers a new playbook for handling unhappy customers. The book even includes a foldout poster with step-by-step instructions.Hug Your Haters is the first customer service and customer experience book written for the modern, mobile era."This is a landmark book in the history of customer service." --Guy Kawasaki, chief evangelist of Canva and author of The Art of the Start 2.0 Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints.



About the Author

Jay Baer

Jay Baer is a marketing and customer service expert, and the New York Times best-selling author of five books.

He is President of the global consulting firm Convince & Convert, and has advised some of the most iconic organizations in the world, including Nike, Allstate, The United Nations, Oracle, and 32 of the FORTUNE 500.

The most retweeted person in the world among digital marketers, he writes for Inc., Entrepreneur, and Forbes. He also owns the world's #1 content marketing blog, and the top marketing podcast.

He's an avid tequila collector and a certified barbecue judge, and recommends you enjoy both while reading his latest book, Hug Your Haters.



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