About this item
Is your "big idea" worth pursuing What if you could test your business model earlier in the process - before you've expended valuable time and resources You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat Scaling Lean offers an invaluable blueprint for modeling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.
About the Author
Ash Maurya is the author of the international bestseller "Running Lean: How to Iterate from Plan A to a plan that works" and the creator of the one-page business modeling tool "Lean Canvas". His new book is "Scaling Lean: Master the Key Metrics for Startup Growth".
Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques.
Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.
Ash lives in Austin, TX.
