About this item
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.The Art & Craft of PR was named a finalist in the "Marketing & PR" category in the 2018 National Indie Excellence Awards.
About the Author
Sandra Stahl has specialized in marketing communications and PR for 25 years holding leadership positions on the agency and corporate sides. In addition to co-founding the PR firm, jacobstahl, she is on faculty as an adjunct professor in the Brand & Integrated Communications master's degree program at the City College of New York and lives in Manhattan with her husband and three children.
