About this item
Saturday morning TV shows... cereals, soft drinks and snack foods... cool cars and rock 'n' roll... Boomers will savor the memories with the new book, Boomer Brands: Iconic Brands that Shaped Our ChildhoodThose Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that's how Boomers first got to know cereal, soft drink, and snack food brands. The "Boomer Brands" they knew and loved then, they remember to this day.This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in the 50s and 60s. Brand maven Barry Silverstein shares "Boomer Brand Cameos" of over fifty of the brands Boomers grew up with: Disney, Kellogg's Frosted Flakes, Good Humor, Howard Johnson, Hush Puppies, MAD, Ovaltine, Twinkies, WIFFLE Ball and many more.
About the Author
I write about branding, marketing and small business (non-fiction) and have also written two novels. I have authored the following non-fiction books: Let's Make Money, Honey: The Couple's Guide to Starting a Service Business - co-author (GuideWords Publishing) ; B2B Marketing 123, Branding 123, Product Launch 123, Sales Leads 123, On Your Own 123 (123 eGuides) , The Breakaway Brand - co-author (McGraw-Hill) ; Business-to-Business Internet Marketing (Maximum Press) ; Internet Marketing for Technology Companies (Maximum Press) ; and three books for small business managers in the Collins Best Practices series (HarperCollins) .I write a blog about retirement () . I'm also active in the Asheville, NC animal welfare community and publish Carolina Mountain Dog, a blog for dog lovers (Specialties: Advertising, brand marketing, business management, entrepreneurship, small business, animal welfare, dogs.
