About this item

In the current economy, prospective brides, party givers, and commercial businesspeople are looking for ways to create their own sophisticated floral arrangements rather than hire expensive third parties. Featuring a well-known designer's foolproof methods, this lush guidebook brings readers into the world of the professional with secrets, tips, and formulas for great design, including step-by-step instructions on everything from Classic English design to Exotic Tropical design. With more than 400 color photos detailing dozens of start-to-finish arrangements, the book provides a beautiful display of finished projects for readers to replicate. It also guides them through the basics of opening a flower shop or becoming a professional flower designer.



About the Author

Michael Gaffney

Michael Gaffney spent years deciphering the methods, patterns, formulas of great design. He has taught class on the Today Show, Hallmark Channel and every major network! Why? Because his methods work. We include lots of flowers, tons of information and most of all, an understanding of design. An approach that produces spectacular results.



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