About this item
Big Data is completely transforming how companies drive their decision making, but many nonprofit organizations are unprepared to make the most of this opportunity. Nonprofit organizations are vital to making meaningful change in the world and they have significant amounts of untapped potential in their data. Unfortunately, many nonprofits lack the strategies, skills, and guidance to make better engagement, fundraising, advocacy, and program decisions based on their data. Data Driven Nonprofits is a guide book for nonprofit organizations that want to improve their performance and increase positive change in the world. Learn from industry leaders and nonprofit professionals that have unlocked the keys to becoming more data driven. Data driven nonprofits accelerate change in the world when staff use data to influence strategy and inform decisions that produce value and impact.
About the Author
Steve MacLaughlin is a Director of Analytics at Blackbaud, the leading provider of technology and services to the nonprofit sector. Steve has spent 20 years driving innovation with a broad range of companies, government institutions, and nonprofit organizations.
MacLaughlin has been featured as a fundraising and nonprofit expert in many mainstream publications, including The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, Bloomberg, and has appeared on NPR.
He is a frequent speaker at nonprofit events including the Association of Fundraising Professionals (AFP) , Association for Healthcare Philanthropy (AHP) , American Marketing Association (AMA) , American Alliance of Museums (AAM) Council for Advancement and Support of Education (CASE) , Direct Marketing Fundraisers Association (DMFA) , Giving Institute Summer Symposium, National Association of Independent School (NAIS) , Nonprofit Technology Network (NTEN) , Institute of Fundraising National Convention, Civil Society Conference, and the Resource Alliance's Fundraising Online event.
Steve serves on the Nonprofit Technology Network (NTEN) Board of Directors and supports its focus on both the growth and professionalism of the nonprofit technology field as well as building knowledge and information sharing capacity throughout the sector. NTEN's membership base is more than 50,000 nonprofit professionals, consultants, and suppliers. NTEN's Nonprofit Technology Conference is one of the largest events every year in the sector.
Steve is a published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities (Wiley, 2007) , and a contributing co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets (Wiley, 2010) .
He has had original articles featured in many publications, including Advancing Philanthropy, Philanthropy Journal, Fundraising Success Magazine, The NonProfit Times, and Civil Society. He has also written the "Charitable Giving Report" for several years and it has become one of the most downloaded and cited reports on both overall and online fundraising trends.
MacLaughlin earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.
