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Real Estate Expert and Zillow's top blogger Brendon DeSimone introduces Next Generation Real Estate: New Rules for Smarter Home Buying & Faster Selling. DeSimone's new real estate book is the go-to guide for navigating and better understanding the complex and ever-evolving world of buying and selling a home. * Markets move faster today. Buying or selling at the wrong time can have huge financial consequences. Given the susceptibility of the real estate market the past few years, it's imperative to approach an investment differently today. Brendon's unique perspective will help you determine your best plan of action and assess when the timing is right, from advice on if you should buy or rent to why listing your home too early may result in a lower sale price.