About this item
The New Farmers' Market, 2nd Edition is a must-have resource for growers interested in selling their farm or market garden products through farmers' markets, as well as for market managers and city planners in starting, managing, and promoting a market. The book is also invaluable for community activists in educating the public about local food and agriculture.The New Farmers' Market was first published in 2001, when there were 3,000 farmers' markets in the U.S.; today, the number is 8,000 and growing. Farmers' markets have become a major commercial avenue for farmers to make a living, and for communities to serve as a vital economic, social and cultural focal point.The 2nd Edition, in addition to being extensively revised to keep up with the changes in farmers' markets, includes new chapters on how farmers and farmers' markets are utilizing social media and internet marketing.
About the Author
Over the last 30+ years Vance Corum has worked on the development and renovation of hundreds of farmers' markets across the U.S., and studied many markets in Europe, Asia and South America. His experience has made him a featured speaker at conferences across the continent, and in Cuba and India.Reviewing a 7-vendor market in Astoria, OR, he recommended four changes: location, day of week, name and rules. Within months he created the Astoria Sunday Market, now a $2 million seasonal market. In 2010 he crafted the West Palm Beach GreenMarket relocation plan to the City's new $30 million Waterfront Plaza, a huge success.Small town or large city, Corum is inspired to build marketing opportunities for America's small entrepreneurs. He eagerly tackles challenges that combine site assessment, vendor outreach, promotion program, special events, management plan and research - customer, vendor and feasibility studies.THE NEW FARMERS' MARKET is based on his lifelong dedication to expanding farmer, rancher, food and other small business enterprises. Corum continues to link farms and cities with multiple projects, magazine articles and presentations to build a stronger local food movement.
